We have just waved goodbye to 2019, a year full of surprise platform updates, new trends and newcomers rising steadily in popularity that have caused mayhem (in a good, and bad way) for brands and talent alike.
Tik Tok has become THE platform to watch, with its rise in popularity in 2019. It was the most installed app in Q1 of 2019, and now has over 8m monthly active users who are spending up to 46 minutes per day consuming videos that are 15 mins long. With this, there has been a drive from brands and creators alike to develop campaigns that are authentic and transparent, reflective of a shift in the industry and how content is consumed.
