Five predictions for Influencer marketing in 2020
Posted by The Influence Room on Jan 22, 2020 1:09:46 PM

We have just waved goodbye to 2019, a year full of surprise platform updates, new trends and newcomers rising steadily in popularity that have caused mayhem (in a good, and bad way) for brands and talent alike.

Tik Tok has become THE platform to watch, with its rise in popularity in 2019. It was the most installed app in Q1 of 2019, and now has over 8m monthly active users who are spending up to 46 minutes per day consuming videos that are 15 mins long.   With this, there has been a drive from brands and creators alike to develop campaigns  that are authentic and transparent, reflective of a shift in the industry and how content is consumed. 


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Topics: Blog Migrations

Introducing The Influence Room new social tool, Audience Analysis.
Posted by The Influence Room on Nov 12, 2019 3:57:38 PM

We are delighted to announce a new deep dive data tool for clients of  The Influence Room.  Audience Analysis gives a thorough analysis of TIR members’ audience data, sponsored posts , previous brand campaigns, and look alike influencers. 

A wide range of additional features are also available. 

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Topics: Blog Migrations