With influencer marketing campaigns flooding our feeds, it is essential that influencers are creating personal and effective content that resonates with their own 'brand' in addition to the brand they are collaboratively working with. Consumers are savvy and acutely aware of brand endorsements and flat product mentions.
Over 60% of consumers believe authenticity is the most important attribute for an influencer campaign - Consumers are influenced by the creators they choose to follow, largely because they relate to them, and therefore trust them. Therefore, influencers need to ensure content are true to their own aesthetic, with the times, and stand out from the crowd.
So, here are a few things to consider to spice up your coming brand campaigns.