The Influence Room

Recent Posts

The Influence Room Podcast - Changing the dialogue Sara McCorquodale, CEO of CORQ
Posted by The Influence Room on Dec 9, 2019 4:01:55 PM

The industry of influence has never been more potent in terms of its disruptive nature and its role in leading the narrative on how brands and talent interact with each other. Someone who has been at the forefront of this wave from a journalistic perspective is Sara McCorquodale.

Read More
Brand to Brand: The Influence Room new partnership tool
Posted by The Influence Room on Nov 25, 2019 9:57:31 AM

An exciting development for The Influence Room, we have launched our Brand to Brand partnership tool. 

What is Brand to Brand?

Brand to Brand will enable all existing and new clients to post invitations for collaborations with other brands on the platform.

Whatever activity you’re working on,  The Influence Room Brand to Brand function will enable you to find partners.  

How would Brand to Brand work for my business?

Whether you are sourcing drinks partners for a launch party, venues for a high profile event, goody bag items for your VIPs or collaborations with complimentary brands - simply create an opportunity detailing what you’re offering and what you’re looking for, and let interested parties come directly to your inbox.

‘Brand to brand’ is another way that The Influence Room is changing the narrative around ‘influence’ and ensuring authenticity is at the heart of all connections.


Want more information on this? Email

Read More
Instagram now tests ‘hiding’ likes, globally
Posted by The Influence Room on Nov 15, 2019 3:29:37 PM

You’ll have heard about Instagram testing the ‘hiding’ of likes across Australia, USA,  Canada, New Zealand and Brazil. It’s now going global and is music to our ears @ The Influence Room.

Read More
Introducing The Influence Room new social tool, Audience Analysis.
Posted by The Influence Room on Nov 12, 2019 3:57:38 PM

We are delighted to announce a new deep dive data tool for clients of  The Influence Room.  Audience Analysis gives a thorough analysis of TIR members’ audience data, sponsored posts , previous brand campaigns, and look alike influencers. 

A wide range of additional features are also available. 

Read More

Topics: Blog Migrations

Time is Money. Stop wasting it on ineffective influencer marketing.
Posted by The Influence Room on Sep 30, 2019 4:19:11 PM

Once upon a time, influencer marketing looked like this: brands threw money at big names with big followings and prayed that the resulting #ad would have some sort of effect. Not anymore. Consumers, brands and influencers are all getting savvier, and there are more and better ways than ever to develop smart, strategic collaborations that pay off for everyone.

Read More
The Influence Room Podcast - Changing the dialogue with cricketer Nick Compton
Posted by The Influence Room on Sep 26, 2019 2:58:10 PM

In the debut episode of our podcast, we chat to legendary cricketer Nick Compton about sport, fame and moving on from the career that’s defined him.

Read More