Influencers: How to inject creativity into brand campaigns
Posted by The Influence Room on Feb 17, 2020 1:38:13 PM

With influencer marketing campaigns flooding our feeds, it is essential that influencers are creating personal and effective content that resonates with their own 'brand' in addition to the brand they are collaboratively working with. Consumers are savvy and acutely aware of brand endorsements and flat product mentions.

Over 60% of consumers believe authenticity is the most important attribute for an influencer campaign - Consumers are influenced by the creators they choose to follow, largely because they relate to them, and therefore trust them. Therefore, influencers need to ensure content are true to their own aesthetic, with the times, and stand out from the crowd.

So, here are a few things to consider to spice up your coming brand campaigns.

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Topics: Blog Migrations

Five predictions for Influencer marketing in 2020
Posted by The Influence Room on Jan 22, 2020 1:09:46 PM

We have just waved goodbye to 2019, a year full of surprise platform updates, new trends and newcomers rising steadily in popularity that have caused mayhem (in a good, and bad way) for brands and talent alike.

Tik Tok has become THE platform to watch, with its rise in popularity in 2019. It was the most installed app in Q1 of 2019, and now has over 8m monthly active users who are spending up to 46 minutes per day consuming videos that are 15 mins long.   With this, there has been a drive from brands and creators alike to develop campaigns  that are authentic and transparent, reflective of a shift in the industry and how content is consumed. 


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Topics: Blog Migrations

The Influence Room Podcast- Changing the dialogue: Cyran Field Bampton
Posted by The Influence Room on Jan 22, 2020 11:27:20 AM

In this week's podcast we have the very successful businesswomen, Cyran Field Bampton. She talks to us about how her career has progressed and how she turned to social media to give her the support she needed at a particular time in her life. 

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The Influence Room Podcast- Changing the dialogue Call Me Loop - Singer, Songwriter
Posted by The Influence Room on Jan 22, 2020 11:27:02 AM

Today, we talk to the beautiful pop singer and songwriter, Call Me Loop. She talks to us about how she got into the world of music, the ups and downs in the process and how social media has an influence on the industry.

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The Influence Room Podcast: Changing the dialogue, Jenny and David Mustard
Posted by The Influence Room on Jan 22, 2020 10:55:11 AM

Our guests this week are Swedish YouTube couple, Jenny and David Mustard. Known for their minimalist aesthetic, they create content across Jenny's YouTube channel, Instagram, and website. We talk all things fashion, food, pop culture and sustainability.

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The Influence Room Podcast- Changing the dialogue: Ben Lebus - Founder of Mob Kitchen, Content Creator and Presenter
Posted by The Influence Room on Jan 22, 2020 10:11:10 AM

On today’s podcast we have entrepreneur Ben Lebus, founder of MOB Kitchen. He discusses with us his journey he took to setting up his multifaceted food brand and the progression the business has taken over the years.

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The Influence Room Podcast- Changing the dialogue: Ben Ebbrell - Chef, Presenter, Cookbook Author & Content Creator
Posted by The Influence Room on Jan 21, 2020 5:54:04 PM

A great part of social media is how it allows for direct feedback from viewers, the ability to answer their questions and overall it creates a community around the content. Someone who has successfully experienced this and taken 10 years to build an engaged community is Ben Ebbrell, founder and chef of the online cooking channel SORTEDfood.

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The Influence Room Podcast- Changing the dialogue Rob Eades: Actor, Chef and Presenter
Posted by The Influence Room on Jan 21, 2020 5:11:51 PM

This week, our guest on the podcast is actor, chef and presenter, Rob Eades, also known online as the Lean Student Chef. We chat to him about his love of food, but also his passion for acting and how he balances the two.

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The Influence Room Podcast- Changing the dialogue: Dean Piper
Posted by The Influence Room on Jan 21, 2020 5:03:41 PM

The world of journalism has changed dramatically over the years with the development of social media. Someone who has 15 years experience within this industry and has experienced this shift is Dean Piper, founder of Beak Communications.

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The Influence Room Podcast- Changing the dialogue: Dan O'Connell
Posted by The Influence Room on Jan 6, 2020 5:51:41 PM

In this episode of our podcast we chat to the lovely Dan O'Connell, a radio DJ, about the journey he’s taken in his career and what the term ‘influencer’ means to him in the industry.

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The Influence Room Podcast- Changing the dialogue Flora Beverley
Posted by The Influence Room on Jan 6, 2020 4:43:57 PM

In this weeks podcast, we chat to the fabulous Flora Beverley about her career, the work she does in sustainability and the responsibilities that come with having a large following. 

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The Influence Room Podcast- Changing the dialogue Rose Gallagher: Makeup Artist and Beauty Blogger
Posted by The Influence Room on Dec 20, 2019 12:51:51 PM

In this episode of our podcast we chat to the wonderful Rose Gallagher, founder of Mixed Gems Beauty, about her success as a beauty blogger and her brand ambassadorship at IT cosmetics. 

Rose discusses the journey she has embarked upon, the challenges she faces in the current world of beauty and how she feels the beauty industry has evolved.

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The Influence Room Podcast - Changing the dialogue Sara McCorquodale, CEO of CORQ
Posted by The Influence Room on Dec 9, 2019 4:01:55 PM

The industry of influence has never been more potent in terms of its disruptive nature and its role in leading the narrative on how brands and talent interact with each other. Someone who has been at the forefront of this wave from a journalistic perspective is Sara McCorquodale.

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Brand to Brand: The Influence Room new partnership tool
Posted by The Influence Room on Nov 25, 2019 9:57:31 AM

An exciting development for The Influence Room, we have launched our Brand to Brand partnership tool. 

What is Brand to Brand?

Brand to Brand will enable all existing and new clients to post invitations for collaborations with other brands on the platform.

Whatever activity you’re working on,  The Influence Room Brand to Brand function will enable you to find partners.  

How would Brand to Brand work for my business?

Whether you are sourcing drinks partners for a launch party, venues for a high profile event, goody bag items for your VIPs or collaborations with complimentary brands - simply create an opportunity detailing what you’re offering and what you’re looking for, and let interested parties come directly to your inbox.

‘Brand to brand’ is another way that The Influence Room is changing the narrative around ‘influence’ and ensuring authenticity is at the heart of all connections.

Intrigued?

Want more information on this? Email info@theinfluenceroom.com


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Instagram now tests ‘hiding’ likes, globally
Posted by The Influence Room on Nov 15, 2019 3:29:37 PM

You’ll have heard about Instagram testing the ‘hiding’ of likes across Australia, USA,  Canada, New Zealand and Brazil. It’s now going global and is music to our ears @ The Influence Room.

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Introducing The Influence Room new social tool, Audience Analysis.
Posted by The Influence Room on Nov 12, 2019 3:57:38 PM

We are delighted to announce a new deep dive data tool for clients of  The Influence Room.  Audience Analysis gives a thorough analysis of TIR members’ audience data, sponsored posts , previous brand campaigns, and look alike influencers. 

A wide range of additional features are also available. 

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Topics: Blog Migrations

Time is Money. Stop wasting it on ineffective influencer marketing.
Posted by The Influence Room on Sep 30, 2019 4:19:11 PM

Once upon a time, influencer marketing looked like this: brands threw money at big names with big followings and prayed that the resulting #ad would have some sort of effect. Not anymore. Consumers, brands and influencers are all getting savvier, and there are more and better ways than ever to develop smart, strategic collaborations that pay off for everyone.

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The Influence Room Podcast - Changing the dialogue with cricketer Nick Compton
Posted by The Influence Room on Sep 26, 2019 2:58:10 PM

In the debut episode of our podcast, we chat to legendary cricketer Nick Compton about sport, fame and moving on from the career that’s defined him.

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